APPC Contributes to Consumer Privacy Study Contradicting Claims That Americans Want Tailored Advertising

Annenberg Public Policy Center researchers Amy Bleakley and Michael Hennessy served as co-authors of a study directed by Annenberg School for Communication Professor Joseph Turow suggesting that the majority of Americans (66 percent) are opposed to advertising tailored to their interests, despite marketers’ claims to the contrary. A collaborative effort of the Berkeley Center for Law

APPC research published in the Journal of Consumer Affairs

The current issue of the Journal of Consumer Affairs features an article summarizing findings from a national survey led by Annenberg School for Communication Professor Joseph Turow, Ph.D., and funded by the Annenberg Public Policy Center, to examine online consumers’ understanding of privacy rules and regulations. The survey data, originally gathered in 2005, was recently