APPC Contributes to Consumer Privacy Study Contradicting Claims That Americans Want Tailored Advertising

Annenberg Public Policy Center researchers Amy Bleakley and Michael Hennessy served as co-authors of a study directed by Annenberg School for Communication Professor Joseph Turow suggesting that the majority of Americans (66 percent) are opposed to advertising tailored to their interests, despite marketers’ claims to the contrary. A collaborative effort of the Berkeley Center for Law

APPC research published in the Journal of Consumer Affairs

The current issue of the Journal of Consumer Affairs features an article summarizing findings from a national survey led by Annenberg School for Communication Professor Joseph Turow, Ph.D., and funded by the Annenberg Public Policy Center, to examine online consumers’ understanding of privacy rules and regulations. The survey data, originally gathered in 2005, was recently

Google poised to become Big Brother, Turow warns

Google’s decision to spend $3.1 billion to buy little-known DoubleClick will affect the future of American media and the way advertisers tell stories about you and me,” writes Joseph Turow in an op-ed published in today’s San Francisco Chronicle. Turow, who studies the media, the internet and advertising, urges federal scrutiny of the acquisition because

Turow co-authors a warning about posting personal health records online

Joseph Turow co-authored an op-ed article published today in the San Francisco Chronicle. “Why Marketers Want Inside Your Medicine Cabinet” describes the potential threats to privacy if personal health records are posted online by a for-profit marketer of health information. WebMD, an online provider of health information, recently announced a free service that will allow

Privacy Guarantees Are “Open to Question,” Turow Tells the FTC

“Most e-commerce sites today have privacy policies, but whether these policies provide privacy protection remains an open question.” That was the message delivered to the Federal Trade Commission in Washington Tuesday by Joseph Turow, director of the Information and Society Program at the Annenberg Public Policy Center (APPC). “Privacy,” like the term “free,” has lost