A study by the Communication Neuroscience Lab and others finds that activity in brain regions associated with reward and social processing can predict messages' effectiveness.
Press Releases
Brooks Jackson Prize, Part of Walter Cronkite Awards, Honors KSL-TV
The Brooks Jackson Prize for Fact-Checking was awarded to Salt Lake City station KSL-TV at this year's Walter Cronkite Awards in partnership with APPC.
Public Not Highly Knowledgeable About Safety of MMR Vaccine or Risks of Getting Measles
An APPC survey finds public support of the MMR vaccine has declined since November 2024, and the public is confused about whether HHS Secretary RFK Jr. recommends the MMR vaccine.
Jamieson Delivers AAAS Carey Lecture on Preempting Misconceptions About Science
Kathleen Hall Jamieson delivered the American Association for the Advancement of Science's Carey Lecture at its annual Forum on Science and Technology Policy.
Albarracín Receives Career Award from Society for Personality and Social Psychology
Penn PIK Professor Dolores Albarracín, who directs APPC's Communication Science division, received a Career Contribution Award from the Society for Personality and Social Psychology.
Under Half in U.S. Would Recommend Some Routine Vaccinations During Pregnancy
APPC survey reveals a reluctance among the public to recommend that someone who is pregnant receive certain routine vaccinations.
Despite Increase in U.S. Cases, Worry About West Nile Virus Remains Low
Despite the growing number of cases of West Nile virus, few in the U.S. worry about contracting it, an Annenberg survey finds. Nearly half of those surveyed are unsure what the symptoms are of the disease.
Public Confidence in U.S. Health Agencies Slides, Fueled by Declines Among Democrats
An APPC survey finds that public confidence in U.S. health and science agencies has dropped since the inauguration of President Donald Trump.
Annenberg Classroom Film Explores the Constitution’s Commerce Clause
A new Annenberg Classroom film explores the Constitution's Commerce Clause and the balance of power between the states and the federal government.
Most Americans Favor MMR Vaccine Requirement for Public School
A 2025 Annenberg survey found that 70% of U.S. adults support an MMR vaccine requirement for healthy children to attend public school.