Martin Fishbein Memorial Seminar Series

APPC created the Martin Fishbein Memorial Seminar Series to celebrate Marty’s life and honor him as a scholar, co-worker, and friend, while establishing the APPC as a locus for reasoned action research by sponsoring a series of events in which the invited speakers – as well as audience members – are researchers who use reasoned action theory in a way that extends the span of RA research by incorporating new behaviors and including previously unstudied populations. Lectures presented as part of this series are being edited and consolidated into a special issue of the Annals of the American Academy of Political and Social Science, edited by APPC Senior Research Analyst Michael Hennessy.

Experimental Evaluation of Anti-Tobacco PSAs

Caryn Lerman, Ph.D., is the Mary W. Calkins Professor in the Department of Psychiatry and the Annenberg Public Policy Center at the University of Pennsylvania. She is also Director of Penn’s NIH-funded Center for Interdisciplinary Research on Nicotine Addiction, and the Interim Director of the Abramson Cancer Center. Dr. Lerman’s research interests focus on nicotine addiction pharmacogenetics and medication development. Her

The Quantitative Analysis of Reasoned Action Theory

Michael Hennessy is a researcher at the Annenberg Public Policy Center. His major interests are the integration of structural equation modeling and intervention program/behavioral theory, growth curve analysis of longitudinal data, and using factorial surveys to model decision making and to design effective interventions. He has published over 100 articles in journals as Evaluation Review, Structural Equation

Reasons People Give for Eating Better and Moving More: A Comparative Salient Belief Elicitation

Dr. Susan Middlestadt is an Associate Professor in the Department of Applied Health Science, Indiana University. She received her Ph.D. in Psychology from the University of California, Berkeley, and has held postdoctoral and faculty appointments at the University of Illinois, Champaign, and has been the director of the Center for Applied Behavioral and Evaluation Research section

The Social Regulation of Activity and Inactivity: Implications for Behavior Prediction and Behavior Change

Dr. Dolores Albarracín received her Ph.D. from the University of Illinois in 1997, and became an Endowed Professor at the University of Florida in 2006. She returned to the University of Illinois in 2007 where she is now a Professor of Psychology. Dr. Albarracín specializes in attitudes and persuasion, the intention-behavior relation, goals, predicting general activity

The Reasoned Action Model: Some Next Steps

Dr. James Jaccard received his Ph.D. from the University of Illinois, Urbana and currently is professor of psychology at Florida International University, Miami. Dr. Jaccard has also held academic appointments at SUNY Albany and Purdue University. He has written numerous books on statistics and two others concerned with adolescent/parent interactions and communication. His most recent book is

A Consideration of Perceived Behavioral Control as a Component of Reasoned Action Theory

Marco Yzer (Ph.D., University of Groningen, 1999) is associate professor of communication at the University of Minnesota, where he also has an adjunct appointment with the School of Public Health. His research focuses on motivational processes that explain how mass-mediated and interpersonal communication may contribute to or inhibit health behavior. His work includes studies funded