Research Findings

    Counteracting the Influence of Adolescent Peer Smoking on YouTube

    The growing use of digital media, especially among young people, raises questions about whether those advances are being undercut by user-generated videos promoting cigarettes on largely unregulated internet sites such as YouTube. A new study finds that it is possible to counteract such pro-tobacco YouTube videos by showing viewers a corrective message that describes the severity and scope of health risks associated with smoking.