Books

The Obama Victory: How Media, Money, and Message Shaped the 2008 Election

Barack Obama’s stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America’s legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? The Obama Victory draws upon voter data, the National Annenberg Election Survey, and interviews to illuminate how media, money, and messages shaped the 2008 election.
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Media, Endorsements and the 2008 Primaries

Endorsements of candidates were a fixture of the 2008 presidential primary campaign, just as they have been in past primaries. Most research has focused on how newspaper endorsements and statements of support made by prominent political figures affected voting and the outcome of the nominating process. Studies of the effects of newspaper endorsements have produced mixed results.
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Electing the President, 2008: The Insiders’ View

In Electing the President, 2008, the consultants who managed the 2008 presidential campaign retrace the decisions that shaped the historic presidential election. Like Electing the President, 2000, and Electing the President, 2004, this work permits readers to eavesdrop on the first cross-campaign discussion among strategists on both sides that occurred in the nation after Election Day.
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Wired to Fact: The Utility of the Internet in Identifying Deception During the 2004 U.S. Presidential Campaign

This chapter asks whether during the 2004 presidential general election the internet enabled citizens to differentiate fact from deception. Like past elections, the one in 2004 included deceptive claims and misleading rhetoric by both the Republican and Democratic camps. Past research has suggested that traditional news sources such as newspapers and television news are not living up to their role as custodian of fact. Some forms of journalistic practice may in fact foster cynicism and depress learning among citizens.
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The Changing Portrayal of Adolescents in the Media Since 1950

In The Changing Portrayals of Adolescents in the Media since 1950, leading scholars analyze the emergence of youth culture in music and powerful trends in gender and ethnic-racial representation, sexuality, substance use, violence, and suicide portrayed in the media. This book illuminates the evolution of teen portrayal, the potential consequences of these changes, and the ways policy-makers and parents can respond.
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