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Hypothetical Showings of Hillary Clinton, Elizabeth Dole Suggest Women’s Chances of Winning the Presidency Are Better Than Some Polls Say

A woman may not have as tough a time getting elected president as some traditional polling suggests because many people who would prefer not to vote for a woman would actually do so rather than for a candidate of the other party, the University of Pennsylvania’s National Annenberg Election Survey suggests. Polling of 3,572 adults

Kerry’s Standing Improves in Battleground States After His Positive TV Ads

Since John Kerry began showing positive biographical television ads about himself in early May, he appears to have reversed a slide in public impressions of him in the battleground states, the University of Pennsylvania’s National Annenberg Election Survey shows. In the 20 states which both presidential campaigns consider tight enough to warrant spending on television

The Impact of Events on Bush Approval: A Time-Series Analysis Using 2004 National Annenberg Election Survey Data

Political scientists generally reject the idea that discrete events like tactical campaign strategies or widely-covered media events exert any meaningful influence upon mass public opinion. In teasing out the forces that affect presidential approval, social scientists have traditionally looked to factors like demographic characteristics and economic indicators for explanations of change. Communication scholars, on the

The Internet as a Source of Campaign Information: An Analysis of its use in the 2004 Democratic Presidential Primary Campaign

The Internet has become an established tool for campaign learning and information. In the 2004 presidential campaign, each candidate has employed his/her own Web Site and most had accompanying Weblogs to compete with other online and off-line sources of campaign information. Using data from the 2004 National Annenberg Election Survey (NAES04), this research seeks to