The National Annenberg Election Survey (NAES) examined a wide range of political attitudes about candidates, issues and the traits Americans want in a president during the presidential election years 2000, 2004, and 2008. It had a particular emphasis on the effects of media exposure through campaign commercials and news from radio, television and newspapers. Additionally, the National Annenberg Election Survey measured the effects of other kinds of political communication, from conversations at home and on the job to various efforts by campaigns to influence potential voters.
NAES data is available to scholars upon request. To request access to the data, click here.