Skip to main content

Kerry’s Standing Improves in Battleground States After His Positive TV Ads

Since John Kerry began showing positive biographical television ads about himself in early May, he appears to have reversed a slide in public impressions of him in the battleground states, the University of Pennsylvania’s National Annenberg Election Survey shows.

In the 20 states which both presidential campaigns consider tight enough to warrant spending on television advertising, Kerry is now viewed favorably by 44 percent and unfavorably by 32 percent, based on polling of 800 people from May 17 through 23. The margin of sampling error was plus or minus three percentage points.