Skip to main content

The Internet as a Source of Campaign Information: An Analysis of its use in the 2004 Democratic Presidential Primary Campaign

The Internet has become an established tool for campaign learning and information. In the 2004 presidential campaign, each candidate has employed his/her own Web Site and most had accompanying Weblogs to compete with other online and off-line sources of campaign information.

Using data from the 2004 National Annenberg Election Survey (NAES04), this research seeks to address a number of questions surrounding the use of the Internet to access information about the 2004 presidential campaign.