National Annenberg Election Survey

The National Annenberg Election Survey (NAES) examines a wide range of political attitudes about candidates, issues and the traits Americans want in a president.  It also has a particular emphasis on the effects of media exposure through campaign commercials and news from radio, television and newspapers. Additionally, it measures the effects of other kinds of political communication, from conversations at home and on the job to various efforts by campaigns to influence potential voters. Joining the NAES team for the 2008 presidential election was Richard Johnston, a political scientist and expert on public opinion and voting. Johnston served as co-director of the National Annenberg Election Survey with Kathleen Hall Jamieson and Diana C. Mutz. In May 2009, Johnston rejoined the faculty of the department of political science at the University of British Columbia.  The NAES concluded another successful presidential campaign cycle with the completion of the final wave of the Internet panel survey on January 31, 2009. The telephone portion of the survey was completed on November 12, 2009 with a post-election panel. In total, NAES completed interviews with 57,967 adults in the United States by telephone prior to Election Day, and 3,737 were interviewed during the post-election telephone panel phase. The online panel survey completed 95,464 interviews across the five waves beginning in October 2007. While the telephone and panel surveys generally consisted of different questions, both surveys measured beliefs, attitudes, intentions and behaviors relevant to the 2008 presidential campaigns. On September 16, 2010, the 2008 NAES telephone survey dataset became available on the APPC website. The 2008 online survey dataset became available here on December 8 of 2010.

18- to 29-year-olds more likely to be liberal and less likely to follow presidential campaign very closely, Annenberg survey shows

Young adults 18 to 29 years of age are more likely to describe themselves as liberal in comparison to other age groups, according to recent data collected by the Annenberg Public Policy Center’s National Annenberg Election Survey. Thirty-four percent of 18- to 29-year-olds called themselves “liberal” or “very liberal,” while only 27 percent of 30-

Public Sees Different Strengths and Weaknesses in Democratic Contenders

After two months of controversies surrounding statements made by Democratic candidates Illinois Sen. Barack Obama and New York Sen. Hillary Clinton, Sen. Clinton maintains an edge among Democrats on the character traits of experience, strong leadership, patriotism and judgment. Democrats see Sen. Obama as stronger on the traits “trustworthy” and “saying what he/she believes.” Democrats

Media Fairness? It’s in the Eye of the Beholder, National Annenberg Election Survey Data Show

Are the media being fair this campaign season? The answer is in the eye of the beholder. Supporters of the candidate who is doing well in public opinion at the time perceive press coverage as fair, whereas those supporting the opposition see it as lopsided. These perceptions, however, can change as quickly as public opinion

Satisfaction with Presidential Primary Process Dropping Among Both Parties, Annenberg Data Show

Fewer than one in three Democrats (30.9%) is satisfied with the presidential primary process this election season. That level has dropped significantly since the beginning of the year. Although satisfaction rates with the primary process are significantly higher among Republicans, those rates also have declined substantially since the first of the year. The data are

Internet as Political Information Tool Popular, But Television Still Dominates, Annenberg Survey Finds

Despite the popularity of the Internet during this campaign season, television remains the top source among all age groups for obtaining information about the 2008 presidential campaign, according to data released today by the National Annenberg Election Survey of the University of Pennsylvania.   Most adults (89%) say they get information about the presidential race

Americans Following Presidential Campaign More Closely Than In 2004, Annenberg Data Show

Americans are following the 2008 presidential campaign more closely than they did in 2004, according to data released today by the National Annenberg Election Survey of the University of Pennsylvania. The level of interest in the campaign has remained high throughout the campaign season among all ideological segments of the population, Democrats, Republicans, and independents