National Annenberg Election Survey

The National Annenberg Election Survey (NAES) examines a wide range of political attitudes about candidates, issues and the traits Americans want in a president.  It also has a particular emphasis on the effects of media exposure through campaign commercials and news from radio, television and newspapers. Additionally, it measures the effects of other kinds of political communication, from conversations at home and on the job to various efforts by campaigns to influence potential voters. Joining the NAES team for the 2008 presidential election was Richard Johnston, a political scientist and expert on public opinion and voting. Johnston served as co-director of the National Annenberg Election Survey with Kathleen Hall Jamieson and Diana C. Mutz. In May 2009, Johnston rejoined the faculty of the department of political science at the University of British Columbia.  The NAES concluded another successful presidential campaign cycle with the completion of the final wave of the Internet panel survey on January 31, 2009. The telephone portion of the survey was completed on November 12, 2009 with a post-election panel. In total, NAES completed interviews with 57,967 adults in the United States by telephone prior to Election Day, and 3,737 were interviewed during the post-election telephone panel phase. The online panel survey completed 95,464 interviews across the five waves beginning in October 2007. While the telephone and panel surveys generally consisted of different questions, both surveys measured beliefs, attitudes, intentions and behaviors relevant to the 2008 presidential campaigns. On September 16, 2010, the 2008 NAES telephone survey dataset became available on the APPC website. The 2008 online survey dataset became available here on December 8 of 2010.

Over one in nine citizens have already voted, Annenberg Survey shows

Over one out of every nine citizens report that they have already cast their ballots in the 2008 general election, the University of Pennsylvania’s National Annenberg Election Survey shows. Of citizens who have not yet voted, 22 percent report that they plan to cast their ballots before Election Day. “Early voting was at a national all-time
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American public has much to learn about presidential candidates’ issue positions, National Annenberg Election Survey shows

Many Americans are unable to identify where the major party candidates’ stand on various issues ranging from health care to abortion to free trade, according to recent data collected by the University of Pennsylvania’s National Annenberg Election Survey. Only a little over a quarter (28 percent) of adults were able to identify Senator John McCain
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Support for the presidential ticket and identification with party predicted convention speech viewing

The Democratic and Republican Convention’s speech audiences tended to be made up of supporters. Nearly two-thirds of those who saw or heard all of Senator Clinton’s speech and about three-fourths of those who saw or heard all of Senator Obama’s speech said they backed the Democratic nominee. Similarly, about six in ten of those who saw
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18- to 29-year-olds more likely to be liberal and less likely to follow presidential campaign very closely, Annenberg survey shows

Young adults 18 to 29 years of age are more likely to describe themselves as liberal in comparison to other age groups, according to recent data collected by the Annenberg Public Policy Center’s National Annenberg Election Survey. Thirty-four percent of 18- to 29-year-olds called themselves “liberal” or “very liberal,” while only 27 percent of 30-
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Public Sees Different Strengths and Weaknesses in Democratic Contenders

After two months of controversies surrounding statements made by Democratic candidates Illinois Sen. Barack Obama and New York Sen. Hillary Clinton, Sen. Clinton maintains an edge among Democrats on the character traits of experience, strong leadership, patriotism and judgment. Democrats see Sen. Obama as stronger on the traits “trustworthy” and “saying what he/she believes.” Democrats
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