Media and its role in the lives of children and adolescents is an ongoing area of research for the Annenberg Public Policy Center. Over the years, the Center has examined media policies and their impact, including: program ratings, closed captioning, the V-Chip technology, and food/beverage marketing. The sector has focused its research on the effects of media on children’s educational, social, and physical well-being. Through research, conferences, seminars, and meetings, the Center creates a forum for bringing together policy-makers, industry, scholars, and educators to inform best practices to increase the positive role of media in the life of the developing child.
In "Kids' TV Grows Up," former APPC professional-in-residence Jo Holz looks at the evolution of children's programming from Howdy Doody to SpongeBob SquarePants.