A new study suggests that using emotionally evocative images on cigarette warning labels such as rotting teeth and a diseased lung is important in making the labels more memorable and effective in conveying the risks of smoking. The study addresses a key point raised in 2012 by the U.S. courts, which ruled that the pictorial labels were unconstitutional in part because they "did not convey any information at all."
Nearly 100 high school students from across the Philadelphia region took part in the Annenberg Public Policy Center’s inaugural summer camp program devoted to learning about and participating in anti-tobacco advertising research. The program brought teenagers from 19 area schools to APPC for three week-long sessions.
The declining visibility of tobacco products on prime-time U.S. broadcast television shows is linked to a drop in smoking of nearly two packs of cigarettes per adult per year, according to a study by Annenberg Public Policy Center researchers published online in the journal Tobacco Control. The study found that the drop in portrayals of smoking and tobacco use in TV dramas mirrored the decline in consumption
A pair of studies involving more than 450 parents in Philadelphia that examined the effects of household smoking bans found that homes that imposed smoking bans were effective at reducing the number of cigarettes smoked at home. One study, in the American Journal of Public Health, found that smoking levels in a home did not determine whether a home imposed a ban; the other, in Preventive Medicine, profiled smoking policies in homes with children under the age of 13.