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Cigarette Warning Label

‘Emotional’ Cigarette Warning Labels Affect Smokers’ Brains and Behavior

A new study suggests that using emotionally evocative images on cigarette warning labels such as rotting teeth and a diseased lung is important in making the labels more memorable and effective in conveying the risks of smoking. The study addresses a key point raised in 2012 by the U.S. courts, which ruled that the pictorial labels were unconstitutional in part because they "did not convey any information at all."

Declining visibility of tobacco use on TV linked to drop in smoking rates

The declining visibility of tobacco products on prime-time U.S. broadcast television shows is linked to a drop in smoking of nearly two packs of cigarettes per adult per year, according to a study by Annenberg Public Policy Center researchers published online in the journal Tobacco Control. The study found that the drop in portrayals of smoking and tobacco use in TV dramas mirrored the decline in consumption