Limits on marketing cigarettes may be undercut by user-generated YouTube videos. A study of adolescents finds it's possible to counteract such pro-tobacco videos with a corrective message.
A new study of cigarette warning labels finds that “emotional” images proposed by the government to complement text warnings are more believable and provide greater motivation to quit smoking than equally emotional but irrelevant images or text warnings alone.
In an issue brief, part of a new series, Annenberg Public Policy Center research director Dan Romer reviews the evidence on the effectiveness of pictorial warning labels on cigarette packs.
The journal Media and Communication has published a special issue on "Adolescents in the Digital Age: Effects on Health and Development," edited by APPC research director Dan Romer.
A study using a real-world approach to evaluate graphic warning labels on cigarette packs has found that the emotionally engaging images are more successful than simple text warnings at educating smokers about the risks of smoking.