Misleading user-generated YouTube videos that promote e-cigarettes and hookahs can make young adults feel more positively about these products, according to new research by the Annenberg Public Policy Center.
Limits on marketing cigarettes may be undercut by user-generated YouTube videos. A study of adolescents finds it's possible to counteract such pro-tobacco videos with a corrective message.
A new study of cigarette warning labels finds that “emotional” images proposed by the government to complement text warnings are more believable and provide greater motivation to quit smoking than equally emotional but irrelevant images or text warnings alone.
In an issue brief, part of a new series, Annenberg Public Policy Center research director Dan Romer reviews the evidence on the effectiveness of pictorial warning labels on cigarette packs.