Media and the Developing Child

Media and its role in the lives of children and adolescents is an ongoing area of research for the Annenberg Public Policy Center. Over the years, the Center has examined media policies and their impact, including: program ratings, closed captioning, the V-Chip technology, and food/beverage marketing. The sector has focused its research on the effects of media on children’s educational, social, and physical well-being. Through research, conferences, seminars, and meetings, the Center creates a forum for bringing together policy-makers, industry, scholars, and educators to inform best practices to increase the positive role of media in the life of the developing child.

    Parents Become Less Sensitive to Violence and Sex in Movies: Study

    Parents can become desensitized to violence and sex in movies after watching only a few scenes with disturbing content, according to a new study published in Pediatrics that was conducted by researchers at the Annenberg Public Policy Center. The study comes as scenes of sex and violence become more prevalent in movies aimed at youth. A 2013 study in Pediatrics from APPC researchers showed that the amount of violence in PG-13 movies tripled in the most popular movies since 1985.