Media and the Developing Child

Media and its role in the lives of children and adolescents is an ongoing area of research for the Annenberg Public Policy Center. Over the years, the Center has examined media policies and their impact, including: program ratings, closed captioning, the V-Chip technology, and food/beverage marketing. The sector has focused its research on the effects of media on children’s educational, social, and physical well-being. Through research, conferences, seminars, and meetings, the Center creates a forum for bringing together policy-makers, industry, scholars, and educators to inform best practices to increase the positive role of media in the life of the developing child.

    Parents Become Less Sensitive to Violence and Sex in Movies: Study

    Parents can become desensitized to violence and sex in movies after watching only a few scenes with disturbing content, according to a new study published in Pediatrics that was conducted by researchers at the Annenberg Public Policy Center. The study comes as scenes of sex and violence become more prevalent in movies aimed at youth. A 2013 study in Pediatrics from APPC researchers showed that the amount of violence in PG-13 movies tripled in the most popular movies since 1985.
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      Q&A: Visiting scholar Karin Fikkers on Penn and her media violence and youth studies

      Doctoral candidate Karin Fikkers, from the University of Amsterdam, has been studying at the Annenberg School for Communication this winter as part of an exchange program with the Amsterdam School of Communication Research. She talks about her research and the differences between studying in the Netherlands and the United States.
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      Sarah Vaala published in the Journal of Children and Media

      Sarah E. Vaala, Ph.D., Martin Fishbein Postdoctoral Fellow at the Annenberg Public Policy Center, and Robert Hornik, Ph.D., Wilbur Schramm Professor of Communication at the Annenberg School for Communication, have published the article “Predicting US Infants’ and Toddlers’ TV/Video Viewing Rates: Mothers’ Cognitions and Structural Life Circumstances” in the Journal of Children and Media. Abstract:
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        Children, Adolescents, and the Media now available in its third edition

        Children, Adolescents, and the Media (Sage, Third Edition, 2013), co-authored by Victor C. Strasburger, M.D., University of New Mexico School of Medicine,  Barbara J. Wilson, Ph.D., University of Illinois at Urbana-Champaign, and APPC Area Director Amy B. Jordan, Ph.D., has been updated to reflect cutting-edge research on the impact of media on youth. (From the
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