For Researchers

An article by Priya G. Nalkur, Ph.D., a postdoctoral fellow at APPC’s Annenberg Center for Advanced Study in Communication, was published in the journal Vulnerable Children and Youth Studies (December 2009). Nalkur’s research with Tanzanian street children, former street children, and school-going children sheds light on the possible role of rehabilitative care in positively shifting

On November 30, APPC hosted a focus group of 11 voters from the Philadelphia area moderated by veteran pollster Peter Hart. During the two-hour discussion the group members – a mix of Republican, Democratic and independent voters – expressed concerns over the economy and the wars in Afghanistan and Iraq, among other issues facing the

Despite the Annenberg Public Policy Center’s nine-year effort to debunk the connection, newspapers continue to perpetuate the myth that suicides rise during the end-of-year holiday period. According to an analysis of news reporting during last year’s (2008-09) holiday period, the proportion of stories that supported the myth remained at approximately the same level as during

Martin Fishbein, the Harry C. Coles, Jr. Distinguished Professor of Communication at the Annenberg School for Communication and founding director of the Health Communication division of the Annenberg Public Policy Center, died in London of a heart attack, Friday, November 27. The founder of the theory of reasoned action, Fishbein worked at the Centers for

Michael Hennessy, Ph.D., research analysis manager at the Annenberg Public Policy Center, was lead author of a paper, “Estimating the Longitudinal Association Between Adolescent Sexual Behavior and Exposure to Sexual Media Content,” published in the Journal of Sex Research. Co-authors were APPC’s Dr. Amy Bleakley, Professor Martin Fishbein (principal investigator of the study), and Dr.

In a study just released in the American Journal of Public Health, researchers at the Annenberg Public Policy Center’s Adolescent Communication Institute (ACI) and five other universities along with a Philadelphia media development firm report that a mass media program directed to African American youth ages 14 to 18 reduced sexual risk behavior, especially among

The National Institute of Mental Health’s Division on AIDS has awarded a supplement to an ongoing research trial coordinated by APPC’s Adolescent Communication Institute (ACI). The funds, part of the American Recovery and Reinvestment Act of 2009, will help to fund follow-up assessments of a trial testing the efficacy of preventive mass media messages delivered

Annenberg Public Policy Center researchers Amy Bleakley and Michael Hennessy served as co-authors of a study directed by Annenberg School for Communication Professor Joseph Turow suggesting that the majority of Americans (66 percent) are opposed to advertising tailored to their interests, despite marketers’ claims to the contrary. A collaborative effort of the Berkeley Center for Law

In their new volume, Predicting and Changing Behavior: The Reasoned Action Approach, Martin Fishbein and Icek Ajzen describe and update the reasoned action approach, the groundbreaking theoretical construct for understanding human behavior that has provided the basis for more than 1,000 journal articles in the three decades since they introduced it. The authors consider the

The Federal Communications Commission (FCC) recently issued the report: “Implementation of the Child Safe Viewing Act; Examination of Parental Control Technologies for Video or Audio Programming” (August 31, 2009). The report to Congress frequently cites the Annenberg Public Policy Center’s early assessment of the efficacy of the V-Chip television blocking technology.   Lead author Amy