A nonpartisan, nonprofit, “consumer advocate” for voters, the Annenberg Political Fact Check aims to reduce the level of deception and confusion in U.S. politics. Fact Check monitors the accuracy of what is said by major U.S. political players in the form of TV ads, debates, speeches, interviews and news releases. The goal is to apply the best practices of both journalism and scholarship, and to increase public knowledge and understanding.
Occasionally, following an election cycle, the Annenberg Public Policy Center and FactCheck.org have co-hosted post-election conferences highlighting emerging trends in campaign advertising and electoral strategy. Bringing together the actual consultants, public relations and advertising professionals who participated, these press events offer a rare glimpse into the workings of a modern campaign. View debriefing archives.
APPC and FactCheck.org are part of an NSF-funded collaboration to counter misinformation online by narrowing the gap between research and response.