How do science communicators most effectively present research to multiple audiences interested in different aspects of it? Such questions provided the framework of the 2016 Annenberg Lecture delivered by Marcia McNutt, president of the National Academy of Sciences.
Trust in science
News Sources, Political Ideology, and Media Coverage of the 2014 Walrus Haul-Out
In 2014, 35,000 walruses crowded ashore on an Alaskan beach instead of resting on ice floes. In a newly published case study, researchers studied TV news coverage of the walrus "haul-out" and people's selective exposure to it.
Pope’s Encyclical Did Not Raise Broad Public Concern Over Climate Change
Pope Francis’ 2015 encyclical on the environment, “Laudato Si’,” did not rally broad public support for climate change among Catholics and non-Catholics, according to a new study from researchers at the Annenberg Public Policy Center.
Science Magazine Essay on Need for Basic Research Cites APPC’s Work
An essay in Science magazine this month defends the vital importance of basic scientific research and references the work of the policy center's science communication program in advancing that message.
Most in Florida Favor Use of Genetically Modified Mosquitoes to Fight Zika
Most Floridians favor the use of genetically modified mosquitoes to fight the spread of Zika virus and are significantly more likely to approve of it than people who live outside Florida, the Annenberg Science Knowledge survey has found.
How the Media Can Better Inform the Public About Zika
Many Americans hold mistaken beliefs about Zika virus. To help provide the public with accurate information, the policy center has released a free "A Guide to Effective Zika Coverage" for writers, editors, reporters and broadcasters.
Jamieson Speaks on Communicating in a Polarized Environment
APPC director Kathleen Hall Jamieson addressed the annual meeting of the Midwestern Legislative Conference, in Milwaukee, on "Effective Communication in a Polarized Environment."
Americans Support GMO Food Labels But Don’t Know Much About Safety of GM Foods
There's widespread support for labeling genetically modified foods, as required in a new bill President Obama is expected to sign. But most Americans don't know that scientists have found no substantiated evidence to show that genetically modified foods are unsafe.
Visiting Scholar Dan Kahan Talks About Science, Identity and Climate Change
Visiting scholar Dan Kahan spoke in Vermont and Connecticut about his research in science communication. His research disentangles what people know about science from what they believe on issues like climate change.
Nearly 2/3 of Americans Claim ‘Poor’ or ‘Fair’ Understanding of GMOs
Nearly two-thirds of Americans claim to have a “poor” or “fair” understanding of genetically modified organisms (GMOs), suggesting more knowledge is needed in food labeling and using GM mosquitoes to fight Zika.