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FDA study underestimates impact of graphic tobacco warning labels, Annenberg Public Policy Center research shows

A controlled experimental study of over 5300 smokers conducted by the University of Pennsylvania’s Annenberg Public Policy Center (APPC) posted to the FDA comment website (!submitComment;D=FDA-2010-N-0568-0006) today shows that multiple versions of the proposed warnings produce desired effects by increasing negative feelings respondents experience about smoking a next cigarette. “By failing to study the labels’

News coverage of litigation against Philip Morris helped adolescent smokers learn about the fallacies of “light” cigarettes

In a report released online in the journal Tobacco Control, postdoctoral fellow Sally Dunlop and Dan Romer, director of APPC’s Adolescent Health Communication Institute, show how a dramatic increase in newspaper coverage of litigation against Philip Morris for its deceptive advertising for light cigarettes was associated with a decline in misperceptions about the benefits of

APPC Research Finds That Since 1950, Tobacco Portrayal in Movies Matches Decline in U.S. Cigarette Consumption

Research conducted by the Annenberg Public Policy Center has found that the presence of tobacco-related content in 855 top-30 grossing box-office films, 15 movies per year from 1950-2006, has dramatically declined in parallel with actual cigarette consumption in the United States from the 1960s to 2006. In this study tobacco portrayal was defined as "The