Communication Science

Researchers from Penn's Social Action Lab, including PIK Professor Dolores Albarracín, have created a tool to help public health workers predict HIV outbreaks.

Penn PIK Professor Dolores Albarracín, who directs APPC's Communication Science division, received a Career Contribution Award from the Society for Personality and Social Psychology.

A new study by APPC scholars suggests that artificial intelligence can facilitate theory- and evidence-based public health message selection.

A paper by APPC and Penn psychologists suggests that harm reduction interventions for substance use increase the public's trust in local government.

An APPC-led study finds that people generally opt to offer flattering feedback to make others feel good about themselves, unless the stranger is unlikable.

Research by APPC scholars shows that exposure to future-oriented frames, like "I Will Vote" stickers, increases voting intentions.

Dolores Albarracín was honored with the BBVA Foundation Frontiers of Knowledge Award for her research into behavior change and persuasive messaging.

A paper by APPC researchers finds that media coverage of civilian casualties in allied countries increases public support for U.S. involvement in conflicts.

A paper by APPC researchers identifies the advantages of an innovative approach to countering misinformation called “bypassing," which may have advantages over the standard approach to correcting inaccurate statements.

A new APPC study shows that witnessing prosocial behaviors makes policymakers more likely to support prosocial policies.