The Communication Science division addresses questions at the center of APPC’s mission involving the science of understanding how knowledge, attitudes, and intentions translate into behavior, and when and how communication can increase the likelihood that those changes will occur and will benefit individuals and society at large. Answering these crosscutting questions is necessary to advance public well-being and curb the effects of misinformation, as well as to ensure support for democratic institutions. The division focuses on and anticipates communication-related challenges. The Communication Science division’s research involves experiments, surveys, meta-analysis, big data, and modeling. Its goal is informing science and policy with theoretically driven, evidence-based research.
Albarracín Receives Career Award from Society for Personality and Social Psychology
Penn PIK Professor Dolores Albarracín, who directs APPC's Communication Science division, received a Career Contribution Award from the Society for Personality and Social Psychology.