Although many public service announcements (PSAs) about sugar-sweetened beverages emphasize that the drinks are high in sugar and calories, most parents already know that, so PSAs that take this approach to curtailing consumption of sugar-sweetened beverages are likely to be ineffective, a study of Philadelphia parents has found.
In a new paper published in Human Communication Research, researchers at the Annenberg Public Policy Center and the Ohio State University show that gun injury rates are a more sensitive indicator of the trend in gun violence than gun homicide rates.
A new study suggests that using emotionally evocative images on cigarette warning labels such as rotting teeth and a diseased lung is important in making the labels more memorable and effective in conveying the risks of smoking. The study addresses a key point raised in 2012 by the U.S. courts, which ruled that the pictorial labels were unconstitutional in part because they "did not convey any information at all."
What would the 1864 presidential campaign have looked like if Abe Lincoln and Gen. George B. McClellan had used today’s deceptive campaign techniques and video attack ads? Lincoln was reelected 150 years ago on Nov. 8, and his campaign against McClellan has been reimagined by the political literacy website FlackCheck.org through a video timeline of ads that use humor, parody, and contemporary deceptive approaches.
Scientists can minimize the likelihood that their message will be rejected in a politically polarized environment by avoiding advocacy, relying on trusted sources, and inviting the audience to understand the evidence that justifies the scientific conclusion, according to a new study by Annenberg Public Policy Center researchers published in the Proceedings of the National Academy of Sciences. It showed that conservatives were able to draw the correct inferences about the downward trend in the Arctic sea ice despite exposure to a misleading Fox News report.