Martin Fishbein Memorial Seminar Series

APPC created the Martin Fishbein Memorial Seminar Series to celebrate Marty’s life and honor him as a scholar, co-worker, and friend, while establishing the APPC as a locus for reasoned action research by sponsoring a series of events in which the invited speakers – as well as audience members – are researchers who use reasoned action theory in a way that extends the span of RA research by incorporating new behaviors and including previously unstudied populations. Lectures presented as part of this series are being edited and consolidated into a special issue of the Annals of the American Academy of Political and Social Science, edited by APPC Senior Research Analyst Michael Hennessy.

Understanding Tailoring Using the Integrative Model of Behavior Prediction

Dr. Curtis is associate director of the Leonore Annenberg Institute for Civics. She has been instrumental in shaping the institute, managing and directing its video materials, and working to integrate various Annenberg projects such as Student Voices,, and Justice Learning. In addition to being the former website coordinator for Sunnylands Classroom (, she was a research assistant

Risk and Responsibility in the Lives of People Living with HIV

Dr. Woltiski is deputy director for behavioral and social science at the Centers for Disease Control and Prevention’s Division of HIV/AIDS Prevention. He has played key leadership roles in a number of groundbreaking studies including Community PROMISE, Project START, the Seropositive Urban Men’s Study, and the Housing and Health Study. Dr. Wolitski has authored or co-authored more than

Martin Fishbein’s Legacy: Contributions to Consumer, Health, and Basic Research

Dr. Bagozzi is the Dwight F. Benton professor of behavioral science in management in the Ross School of Business, and professor of social and administrative sciences, College of Pharmacy, at the University of Michigan. A Ph.D. graduate of Northwestern University, Professor Bagozzi has also received honorary doctorates from the University of Lausanne, Switzerland, and Antwerp University, Belgium.

The Reasoned Action Approach in HIV Risk-Reduction Strategies for Adolescents

Dr. Jemmott is professor of communication in psychology, the Kenneth B. Clark professor of communication at the Annenberg School for Communication, and director of the Center for Health Behavior and Communication Research at the University of Pennsylvania. Dr. Jemmott has been principal or co-investigator of over 25 research projects, and has over 100 book chapters and peer-reviewed