Skip to main content

Martin Fishbein’s Legacy: Contributions to Consumer, Health, and Basic Research

Dr. Bagozzi is the Dwight F. Benton professor of behavioral science in management in the Ross School of Business, and professor of social and administrative sciences, College of Pharmacy, at the University of Michigan. A Ph.D. graduate of Northwestern University, Professor Bagozzi has also received honorary doctorates from the University of Lausanne, Switzerland, and Antwerp University, Belgium. His research interests include applied and basic research in consumer behavior, manager behavior, and health behavior, where he focuses on attitudes, emotions, ethics, social identity, and the theory of action. Dr. Bagozzi has authored over 150 published articles and book chapters, and books including Causal Models in Marketing, Basic Principles of Marketing Research, Marketing Management (subsequently translated into Italian) and The Social Psychology of Consumer Behaviour.