Political Communication

Since 1993 the Annenberg Public Policy Center has studied Americans’ political knowledge, discourse, media use and opinions about candidates and issues. Among our projects is the National Annenberg Election Survey (NAES). FactCheck.org researches the veracity of claims made by political candidates. The Annenberg Classroom and the Leonore Annenberg Institute for Civics offer an array of resources for educators and youth. Student Voices is a nationwide civic engagement initiative that encourages young people to become politically involved. The Institutions of American Democracy project examines the challenges facing the three branches of government, the press and the public schools and disseminates its findings to scholars and the public. The Institute for the Study of Citizens and Politics (ISCAP) is home to a variety of interdisciplinary research programs in the social sciences and communication.

The Changing Nature of Political Debate Consumption: Social Media, Multitasking, and Knowledge Acquisition

This study examines the influence of debate viewing-social media multitasking on campaign knowledge during the 2012 presidential election. Results from three waves of a national cross-sectional survey of U.S. adults conducted during and after the 2012 presidential election suggest that social networking site (SNS) use overall correlates with increased knowledge of campaign issues and facts above and beyond the use of other sources of news media.
READ MORE