APPC researchers will present work in science, media, political, and health communication in Washington, D.C., at the 69th Annual ICA Conference.
A series of papers originally presented as works-in-progress at a Zika communication summit at APPC in March 2017 were published in a special issue of Risk Analysis on “Communicating About Zika,” aimed at providing theoretical and practical insights.
A study of media coverage of the 2016 Zika virus outbreak found that while stories focused more heavily on certain risk aspects than others, it was the volume of Zika news coverage that increased public familiarity.
Social and news media have different associations with risk perceptions and preventive behavior in an emerging health threat such as Zika, according to new research.
Threatened by the mosquito-borne Zika virus in 2016, Florida residents were much more likely than non-Floridians to report taking protective measures. Even so, fewer than half of Floridians said they actually did so.