APPC researchers will present work in science, media, political, and health communication in Washington, D.C., at the 69th Annual ICA Conference.
Zika virus


Research on Communicating About Zika Featured in Risk Analysis
A series of papers originally presented as works-in-progress at a Zika communication summit at APPC in March 2017 were published in a special issue of Risk Analysis on “Communicating About Zika,” aimed at providing theoretical and practical insights.

The Effects of News Coverage on Familiarity with Zika
A study of media coverage of the 2016 Zika virus outbreak found that while stories focused more heavily on certain risk aspects than others, it was the volume of Zika news coverage that increased public familiarity.

Alarm and Response for Emerging Health Threats: Social Media, News and Zika
Social and news media have different associations with risk perceptions and preventive behavior in an emerging health threat such as Zika, according to new research.

Floridians Took Zika Virus More Seriously Than Rest of U.S., But Most Did Nothing
Threatened by the mosquito-borne Zika virus in 2016, Florida residents were much more likely than non-Floridians to report taking protective measures. Even so, fewer than half of Floridians said they actually did so.