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APPC Research Cited in 2012 Surgeon General’s Report

Research on the portrayal of tobacco use in popular movies conducted by APPC’s Adolescent Risk Communication Institute, directed by Patrick E. Jamieson, Ph.D., was cited in the 2012 Surgeon General’s Report, “Preventing Tobacco Use Among Youth and Young Adults.” (The full report can be found here: A figure comparing tobacco use in movies with cigarette consumption in the U.S. adapted from Dr. Jamieson’s book, The Changing Portrayal of Adolescents in the Media Since 1950, co-edited with APPC Associate Director Dan Romer, Ph.D., can be found on page 570. The APPC research on tobacco use is part of its CHAMP project, a multi-year content analysis of health risk behaviors contained in popular U.S. movies, television, music, and music videos.