APPC’s Martin Fishbein publishes new volume on theory of reasoned action

In their new volume, Predicting and Changing Behavior: The Reasoned Action Approach, Martin Fishbein and Icek Ajzen describe and update the reasoned action approach, the groundbreaking theoretical construct for understanding human behavior that has provided the basis for more than 1,000 journal articles in the three decades since they introduced it. The authors consider the

APPC Research Cited in FCC Report

The Federal Communications Commission (FCC) recently issued the report: “Implementation of the Child Safe Viewing Act; Examination of Parental Control Technologies for Video or Audio Programming” (August 31, 2009). The report to Congress frequently cites the Annenberg Public Policy Center’s early assessment of the efficacy of the V-Chip television blocking technology.   Lead author Amy

APPC Hosts First Conference in Its New Building

New Media and Suicide Prevention   On August 25-26, the Annenberg Public Policy Center hosted its first conference in its new home on the Penn Campus. The event convened national media and mental health experts to discuss Reporting on Suicide: Recommendations for the Media (2001), consensus recommendations developed by APPC’s Adolescent Communication Institute (ACI) in