Monthly Archives:

May 2004

Kerry’s Standing Improves in Battleground States After His Positive TV Ads

Since John Kerry began showing positive biographical television ads about himself in early May, he appears to have reversed a slide in public impressions of him in the battleground states, the University of Pennsylvania’s National Annenberg Election Survey shows. In the 20 states which both presidential campaigns consider tight enough to warrant spending on television
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The Internet as a Source of Campaign Information: An Analysis of its use in the 2004 Democratic Presidential Primary Campaign

The Internet has become an established tool for campaign learning and information. In the 2004 presidential campaign, each candidate has employed his/her own Web Site and most had accompanying Weblogs to compete with other online and off-line sources of campaign information. Using data from the 2004 National Annenberg Election Survey (NAES04), this research seeks to
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The Impact of Events on Bush Approval: A Time-Series Analysis Using 2004 National Annenberg Election Survey Data

Political scientists generally reject the idea that discrete events like tactical campaign strategies or widely-covered media events exert any meaningful influence upon mass public opinion. In teasing out the forces that affect presidential approval, social scientists have traditionally looked to factors like demographic characteristics and economic indicators for explanations of change. Communication scholars, on the
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American Public Shifts to View That Prison Guards Were Following Orders

The American public’s opinion about prisoner abuse in Iraq has shifted dramatically away from the idea that the guards were acting on their own at the Abu Ghraib prison to the belief that they followed orders, the University of Pennsylvania’s National Annenberg Election Survey shows. In polling from last Monday through Sunday night, 48 percent
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American Public Remains Opposed To Same-Sex Marriages As They Begin In Massachusetts

As same-sex marriage begins today in Massachusetts, Americans remain opposed to the concept but still dubious about prohibiting it by a constitutional amendment, the University of Pennsylvania’s National Annenberg Election Survey shows. Interviewing of 3,775 adults from May 3 through 16 showed that 61 percent of the public said they opposed a law that would
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