Pollster Peter Hart and Hart Research Associates will conduct their latest set of focus groups with voters in Columbus, Ohio, on Nov. 16 for the “Voices of the Voters” project of the Annenberg Public Policy Center. The participants will come from a representative mix of political and ideological backgrounds, separated into two groups by gender, and the discussion will center on the 2016 presidential election and the issues important to the voters.
The “Voices of the Voters” project has been going on since 2004 and is used to gain qualitative insight into defining issues and voters’ opinions and attitudes towards presidential candidates and the state of the nation. Hart, a veteran pollster and public opinion expert, moderates open discussions with groups of 10 to 12 voters, and provides analysis of the conversation.
Polling provides a quantitative analysis of public opinion on candidates and issues. The goal of the focus groups is to understand what voters are thinking and feeling by hearing their voices directly and engaging in discussion with them. The two Nov. 16 focus groups in Columbus – one group of men and one of women — will consist of participants with a range of political views, and will explore current issues, thoughts about the 2016 presidential election, and opinions on the presidential candidates.
This session, the third this year in the “Voices of the Voters” series, follows earlier focus groups in Aurora, Colo., in January and in Indianapolis in October.
For more information on the Ohio focus groups, contact Hart Research.