Public Attitudes on GMOs: Dominique Brossard is professor and Chair in the Department of Life Sciences Communication at the University of Wisconsin-Madison, and is on the steering committee of the UW-Madison Robert & Jean Holtz Center for Science and Technology. Her work concentrates on the intersection of science, media, and policy in the department’s Science, Media and the Public research group. A fellow of the American Association for the Advancement of Science and a former board member of the International Network of Public Communication of Science and Technology, she is an internationally known expert in public opinion dynamics related to controversial scientific issues. Abstract: After summarizing the main scientific advances in genetic engineering technology as applied to food and agriculture, this talk will examine trends in public attitudes toward GMOs and the main factors influencing public opinion toward controversial technologies in the U.S. and worldwide.
About the Speaker
Dominique Brossard is professor and chair in the Department of Life Sciences Communication at the University of Wisconsin-Madison and an affiliate of the UW-Madison Robert & Jean Holtz Center for Science and Technology Studies, the UW-Madison Energy Institute, the UW-Madison Global Health Institute, the UW-Madison Nelson Institute for Environmental Studies, and the Morgridge Institute for Research. Her teaching responsibilities include courses in strategic communication theory and research, with a focus on science and risk communication. Brossard’s research agenda focuses on the intersection between science, media and policy with the Science, Media and the Public (SCIMEP) research group, which she co-directs. A fellow of the American Association for the Advancement of Science and of the International Communication Association, Brossard is an internationally known expert in public opinion dynamics related to controversial scientific issues. She is particularly interested in understanding the role of values in shaping public attitudes and using cross-cultural analysis to understand these processes. She serves on the National Academies of Sciences, Engineering, and Medicine (NASEM) Climate Communication Initiative Advisory Committee as well as on the Executive Committee of the Societal Experts Action Network (SEAN), which aims at facilitating rapid and actionable responses to social, behavioral, and economic-related COVID-19 questions