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APPC research published in Zero to Three

The results of a study by APPC researchers Sarah E. Vaala, Ph.D., Amy Bleakley, Ph.D., and Amy B. Jordan, Ph.D., were published in the journal Zero to Three (March 2013)


“The media environments and television-viewing diets of infants and toddlers”



High rates of infant and toddler screen media use coupled with research indicating no benefit to this viewing have led the American Academy of Pediatrics to advise against any screen media use with children under age 2 and less than 2 hours per day of entertainment programming for children 2 years old and older (AAP, 2011). Our survey of 297 parents with children birth to age 3 years confirms that young children are growing up immersed in media-rich homes, and that most view more than the AAP recommends.  Particularly high viewing rates occur among older children (2 – 3 year olds), children with a bedroom television, and those whose parents believe in various benefits of viewing.