Ohio voters offer views on GOP and Democratic front-runners for president

    On Nov. 16, 2015, Peter D. Hart and Corrie Hunt, both of Hart Research Associates, conducted a set of two focus groups in Columbus, Ohio. The voters, split by gender, came from different political and ideological backgrounds and supported a range of candidates in the 2016 presidential race.

    The focus groups were conducted as part of the “Voices of the Voters” project of the Annenberg Public Policy Center. The goal is to provide qualitative insight into what issues are important to average voters, and what they are thinking and feeling about the ongoing race for the presidency and the state of the nation. Two other focus groups have been conducted for the project this year, with a mixed group of Colorado voters in January and a group of Republican voters from Indiana in October.

    Analyses of the session by Peter D. Hart and Corrie Hunt can be found here, one focusing on the Republican candidates and the other focusing on Hillary Clinton. See below for full videos of both sessions, and links to published analyses by Hart and Hunt:

    Nov. 16, 2015 Columbus, Ohio focus group — women

    Nov. 16, 2015 Columbus, Ohio focus group — men

    Peter D. Hart and Corrie Hunt also published portions of their analysis on The Wall Street Journal’s Washington Wire blog:

    Between Hillary Clinton and 2016 Voters, a Glass Curtain (Hart)

    The Limits of Donald Trump’s “Outsider” Appeal (Hart & Hunt)

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