Latest Report from the Annenberg 2000 Survey

    The 2000 Nominating Campaign: Endorsements, Attacks, and Debates

    While an endorsement from a politician, newspaper or interest group helped candidates attract voters in the 2000 primaries, endorsements also had a ricochet effect of driving voters to other candidates, according to a new report released from the Annenberg Public Policy Center of the University of Pennsylvania. The report also found that advertising an endorsement substantial enhances the endorsement’s potential to influence voters.