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January 2011

FDA study underestimates impact of graphic tobacco warning labels, Annenberg Public Policy Center research shows

A controlled experimental study of over 5300 smokers conducted by the University of Pennsylvania’s Annenberg Public Policy Center (APPC) posted to the FDA comment website (http://www.regulations.gov/#!submitComment;D=FDA-2010-N-0568-0006) today shows that multiple versions of the proposed warnings produce desired effects by increasing negative feelings respondents experience about smoking a next cigarette. “By failing to study the labels’
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