APPC Scholars Awarded Grant to Advance Knowledge About Effective Health Communication

The Robert Wood Johnson Foundation has awarded APPC $200,000 to begin work on a multi-phase project that seeks to advance knowledge about effective uses of health communication and disseminates its findings through a dynamic website. APPC scholars will begin by producing a series of reports that assess the strengths and limitations of the major theories

FDA study underestimates impact of graphic tobacco warning labels, Annenberg Public Policy Center research shows

A controlled experimental study of over 5300 smokers conducted by the University of Pennsylvania’s Annenberg Public Policy Center (APPC) posted to the FDA comment website (http://www.regulations.gov/#!submitComment;D=FDA-2010-N-0568-0006) today shows that multiple versions of the proposed warnings produce desired effects by increasing negative feelings respondents experience about smoking a next cigarette. “By failing to study the labels’