Dr. Icek Ajzen is professor of psychology at the University of Massachusetts, Amherst, and was one of Dr. Fishbein’s earliest students and his longest and most active collaborator. Dr. Ajzen is co-author with Dr. Fishbein of many journal articles (the earliest published in 1969) and three books. The most recent is Predicting and Changing Behavior: The Reasoned Action Approach (Taylor and Francis, 2009).

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