Culture of Health and Media Portrayal in Our Nation

CHAMP (Coding of Health and Media Project) has conducted a series of studies examining long-term trends in movie content that affects adolescents, focusing on violence, sex and suicide, and the use of tobacco, alcohol and illegal drugs. These studies, using a database of films from 1950 to 2012, document change in the acceptance of violence in top-grossing movies and how this has been reflected in the ratings system used by the industry to warn parents about sexual and violent content. The project has included funding from the Robert Wood Johnson Foundation to create the website YouthMediaRisk.org, which disseminates information on content analyses to scholars and the public. In the most recent study (Bushman et al., 2013) top-grossing films with violent content were analyzed for the presence of gun violence.  This study focused on the period from 1985-2012 when the PG-13 category was in place.  It found that the rate of gun violence in PG-13 films has tripled, and increased to the point where in 2012 it exceeded the amount in R-rated films. Other studies have shown:

  • Although both violence and sex have increased since the rating system was put in place in 1968, violence has been increasingly assigned to the PG-13 category since its introduction in 1985, while sex has been more consistently assigned to the R category (Nalkur et al., 2010).
  • Suicide depictions in top-grossing films have increased steadily since 1950 along with the rise in actual adolescent suicide rates  (Jamieson & Romer, 2011).
  • Male characters have consistently outnumbered female characters 2-1 in top-grossing films since 1950.  Male characters are more likely to engage in violence while female characters are more likely to be involved in sex – but both are increasingly being portrayed as violent (Bleakley et al. 2012).
  • Portrayals of tobacco use in film have steadily declined since 1950, mirroring the trend in rates of cigarette consumption in the US adult population.

Violence in Popular U.S. Prime Time TV Dramas and the Cultivation of Fear: A Time Series Analysis

Gerbner and Gross’s cultivation theory predicts that prolonged exposure to TV violence creates fear of crime, symptomatic of a mean world syndrome. We tested the theory’s prediction in a time series model with annual changes in violence portrayal on popular US TV shows from 1972 to 2010 as a predictor of changes in public perceptions of local crime rates and fear of crime.
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Movie violence associated with sex, alcohol and tobacco use

Nearly 90 percent of the top-grossing movies over a 25-year period show main characters acting violently, and in 77 percent of the movies those characters also engage in sex-, alcohol- or tobacco-related behavior, a new study has shown. The study published in Pediatrics, by researchers at the Annenberg Public Policy Center, found that more than half of the biggest PG-13 movies featured a main character acting violently and involved in either drinking, sexual behavior or smoking within a five-minute segment.
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More gun violence in top PG-13 movies than in biggest R-rated films

The amount of gun violence in the top-grossing PG-13 movies has more than tripled since 1985, and in 2012 it exceeded the gun violence in the biggest R-rated movies, according to researchers at the Annenberg Public Policy Center and the Ohio State University. The overall rate of violence in the biggest box-office movies has more than doubled since 1950, the researchers report in “Gun Violence Trends in Movies,” published in Pediatrics.
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APPC releases research on gender portrayals in film 1950-2006

Since 1950 males outnumber female movie characters 2 to 1   But when present, females twice as likely to be involved in sexual scenes;   Both males and females increasingly involved in violence   PHILADELPHIA – Annenberg Public Policy Center (APPC) research that analyzed 855 top 30 box-office films from 1950 to 2006 shows that
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