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The Hyperlinked Society: Thoughts on Linking, Knowledge, Marketing and Media

Annenberg Public Policy Center conference explores new world of web links — brave and otherwise

“Every day millions and millions of individuals around the globe click highlighted text and get transported to new domains. Links connect people, companies and ideas in ways that make time and distance irrelevant.”

With those words, Joseph Turow opened a June 9, 2006 conference entitled “The Hyperlinked Society.” The event, sponsored by the Annenberg Public Policy Center of the University of Pennsylvania, attracted more than 175 digital media experts and consumers from the fields of technology, entertainment, journalism, cartography and sociology.

The conference was organized by Turow, a professor of communication at the Annenberg School for Communication at Penn. Financial support for the day-long meeting was also provided by the John D. and Catherine T. MacArthur Foundation.