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Yotam Ophir received his Ph.D. in Communication from the Annenberg School for Communication at the University of Pennsylvania. His research focuses on media effects and persuasion, combining novel computational tools for automated content analysis with experimental and survey designs to study the coverage and discourse of health and science issues in new and legacy media, and its effects on audiences’ perceptions and behavior. He is currently the Joan Bossert Postdoctoral Fellow in the Science of Science Communication at the Annenberg Public Policy Center at the University of Pennsylvania.

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