Yotam Ophir

Yotam Ophir, Ph.D., is an Assistant Professor of Communication at the University at Buffalo, State University of New York, studying political and science communication, misinformation and extremism, persuasion, and media effects. Ophir’s research has appeared in numerous books and journals, including Journal of Communication, Political Communication, Communication Research, Communication Monographs, Communication Methods & Measures, Journalism, Nicotine & Tobacco Research, and American Journal of Public Health. His research combines novel computational tools for automated content analysis, such as machine learning, topic modeling, and network analysis, with experiments, surveys, and in-depth qualitative analysis, used together to study media content and its effects on audiences. He received his Ph.D. in 2018 from the Annenberg School for Communication, University of Pennsylvania, and was subsequently a postdoctoral fellow at the Annenberg Public Policy Center.