Shawndra Hill is a Senior Lecturer at Columbia Business School and a Principal Scientist at Facebook in the Core Data Science Team in New York City. Previously she was a (Senior) Principal Researcher at Microsoft Research and a professor in the Operations and Information Management Department at the Wharton School of the University of Pennsylvania. Broadly, she studies data mining, machine learning and statistical relational learning and their alignment with business problems. Specifically, she researches the value to companies of mining data on how consumers interact with each other on online platforms — for targeted marketing, advertising, health and fraud detection purposes. Her current research focuses on cross-channel advertising and the resulting interactions between TV content and online (ad click) behaviors. Her past and present industry partners include AT&T Labs Research, ClearForest, and Siemens Energy & Automation. Dr. Hill holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology, and a Ph.D. in Information Systems from New York University's Stern School of Business.