Patrick E. Jamieson, Ph.D.Director, AHRCI

Patrick E. Jamieson, Ph.D., is director of the Adolescent Health and Risk Communication Institute (AHRCI) of the Annenberg Public Policy Center. His research interests include adolescent health risk, the media portrayal of violence, gun use, smoking, alcohol, drugs, sex, suicide, media suicide contagion, and fatalism. Dr. Jamieson’s work uses cultivation theory, quantitative surveys, and content analyses of media health-risk portrayal. His research uses theoretically informed hypotheses and applies statistics in evaluating and explaining the intersection of media portrayal, its exposure, and the role of modelling, cultivation, and attitudes in subsequent behavior change. His work has been published in Pediatrics, Tobacco Control, Journal of Adolescent Health and the Journal of Communication. His work in 2013-2014 has included studies on growing depictions of violence and gun violence in PG-13 movies, as compared with R-rated films; violence, sex, alcohol, and tobacco in movies; and the declining portrayal of tobacco in prime-time broadcast television dramas. He co-edited The Changing Portrayal of Adolescents in the Media since 1950 (Oxford University Press, 2008). Another goal of his is improving the awareness, knowledge, and understanding of adolescent mental health disorders. He is the author of Mind Race (Oxford University Press, 2006), a resource for young people with bipolar disorder and their family and friends, and he is the series editor of the Adolescent Mental Health Initiative’s 12-book series. He has received funding from the Robert Wood Johnson Foundation and the National Institutes of Health.


Declining visibility of tobacco use on TV linked to drop in smoking rates

The declining visibility of tobacco products on prime-time U.S. broadcast television shows is linked to a drop in smoking of nearly two packs of cigarettes per adult per year, according to a study by Annenberg Public Policy Center researchers published online in the journal Tobacco Control. The study found that the drop in portrayals of smoking and tobacco use in TV dramas mirrored the decline in consumption

APPC Research Cited in 2012 Surgeon General’s Report

Research on the portrayal of tobacco use in popular movies conducted by APPC’s Adolescent Risk Communication Institute, directed by Patrick E. Jamieson, Ph.D., was cited in the 2012 Surgeon General’s Report, “Preventing Tobacco Use Among Youth and Young Adults.” (The full report can be found here: A figure comparing tobacco use in movies with

Popular PG-13 Movies Increasingly Portray Suicidal Behavior; No Difference in Highly Explicit Suicide Between R- AND PG-13-Rated Films

Annenberg Public Policy Center research analyzing 855 top box- office films from 1950 to 2006 shows that the portrayal of explicit and graphic suicide has tripled over that time. It also found no difference in the most explicit portrayals in films rated PG-13 versus those rated R by the Motion Picture Association of America (MPAA)

APPC Research Finds That Since 1950, Tobacco Portrayal in Movies Matches Decline in U.S. Cigarette Consumption

Research conducted by the Annenberg Public Policy Center has found that the presence of tobacco-related content in 855 top-30 grossing box-office films, 15 movies per year from 1950-2006, has dramatically declined in parallel with actual cigarette consumption in the United States from the 1960s to 2006. In this study tobacco portrayal was defined as "The