On Nov. 16, 2015, Peter D. Hart and Corrie Hunt, both of Hart Research Associates, conducted a set of two focus groups in Columbus, Ohio. The voters, split by gender, came from different political and ideological backgrounds and supported a range of candidates in the 2016 presidential race.
The focus groups were conducted as part of the “Voices of the Voters” project of the Annenberg Public Policy Center. The goal is to provide qualitative insight into what issues are important to average voters, and what they are thinking and feeling about the ongoing race for the presidency and the state of the nation. Two other focus groups have been conducted for the project this year, with a mixed group of Colorado voters in January and a group of Republican voters from Indiana in October.
Click here for analyses by Peter D. Hart and Corrie Hunt, as well as full videos of the two sessions.