Issue Advertising

For more than a decade, the Annenberg Public Policy Center tracked and analyzed the quality and content of issue advertising.

Latest Information

Legislative Issue Ads Analyzed in New Study

Tuesday, October 24, 2006

More than $400 million was spent on issue advertising targeted primarily to members of Congress or other federal policy-makers during the 108th Congress, according to a new study published in the fall issue of The Harvard International Journal of Press/Politics.

 "Legislative Issue Advertising in the 108th Congress: Pluralism or Peril?" analyzed the nearly 68,000 ads produced in 2003 and 2004 and found that large corporations outspent other factions in advocating specific positions and thus gained a disproportionate voice in public debate. Often, claims made in the ads were false and misleading, but went unchallenged.

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Spending on Issue Advertising in the 108th Congress

Wednesday, March 16, 2005

Over $404 million was spent on broadcast and print issue advocacy during the 108th Congress, with business interests outspending citizen-based advocacy groups by more than five to one. APPC's report, Legislative Issue Advertising in the 108th Congress, addresses these findings and many more.

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