National Annenberg Election Survey

The National Annenberg Election Survey (NAES) examines a wide range of political attitudes about candidates, issues and the traits Americans want in a president.  It also has a particular emphasis on the effects of media exposure through campaign commercials and news from radio, television and newspapers. Additionally, it measures the effects of other kinds of political communication, from conversations at home and on the job to various efforts by campaigns to influence potential voters. Joining the NAES team for the 2008 presidential election was Richard Johnston, a political scientist and expert on public opinion and voting. Johnston served as co-director of the National Annenberg Election Survey with Kathleen Hall Jamieson and Diana C. Mutz. In May 2009, Johnston rejoined the faculty of the department of political science at the University of British Columbia.  The NAES concluded another successful presidential campaign cycle with the completion of the final wave of the Internet panel survey on January 31, 2009. The telephone portion of the survey was completed on November 12, 2009 with a post-election panel. In total, NAES completed interviews with 57,967 adults in the United States by telephone prior to Election Day, and 3,737 were interviewed during the post-election telephone panel phase. The online panel survey completed 95,464 interviews across the five waves beginning in October 2007. While the telephone and panel surveys generally consisted of different questions, both surveys measured beliefs, attitudes, intentions and behaviors relevant to the 2008 presidential campaigns. On September 16, 2010, the 2008 NAES telephone survey dataset became available on the APPC website. The 2008 online survey dataset became available here on December 8 of 2010.

A Year after Bombing Began, Public Is Split on Whether Iraq War Was Worth It

A year after the war on Iraq began with overwhelming support from the public, Americans are about evenly split over whether the conflict was worth it, and a majority want to pay less or nothing to rebuild Iraq, the University of Pennsylvania’s National Annenberg Election Survey shows. Among 2,575 adults interviewed between March 1 and
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Fresh Data on Dick Cheney

Vice President Cheney’s rating with the American public is virtually unchanged since the end of February. The latest polling by the University of Pennsylvania’s National Annenberg Election Survey, among 2,575 adults between March 1 and 15, shows that 35 percent of the public has a favorable opinion of him and 34 percent an unfavorable view.
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Majority Considers Bush Ads’ 9/11 Images “Inappropriate”

A majority of the American public considers it inappropriate for President Bush’s reelection campaign to use images from the September 11, 2001 terrorist attacks in its television commercials, the University of Pennsylvania’s National Annenberg Election Survey shows. While the heaviest criticism came from committed supporters of John Kerry, there was also significant unhappiness about the
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Public’s Attitudes Toward Cheney Drift Downward As Some Republican Voters Want Him Replaced

Vice President Cheney’s popularity has declined fairly steadily since October, and more than one fourth of Republican primary voters think President Bush should choose a new running mate, the University of Pennsylvania’s National Annenberg Election Survey shows. In October, 43 percent of the public had a favorable opinion of Cheney and 26 percent had an
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