This conference, hosted by the Annenberg Public Policy center, explored issues of accountability and disclosure in political advertising on television.
Issue Advocacy Advertising During the 1996 Campaign: A Catalog
This report catalogs one of the most intriguing and thorny new practices to come onto the political scene in many years – the heavy use of so-called “issue advocacy” adverting by political parties, labor unions, trade associations and business, ideological and single-issue groups during the last campaign.