Issue Advertising

For more than a decade, the Annenberg Public Policy Center tracked and analyzed the quality and content of issue advertising.

Legislative Issue Ads Analyzed in New Study

More than $400 million was spent on issue advertising targeted primarily to members of Congress or other federal policy-makers during the 108th Congress, according to a new study published in the fall issue of The Harvard International Journal of Press/Politics. “Legislative Issue Advertising in the 108th Congress: Pluralism or Peril?” analyzed the nearly 68,000 ads