Health Communication

The Health Communication area of the Annenberg Public Policy Center addresses public awareness of health policy and health-related behaviors. The Center has sponsored or co-sponsored conferences on the impact of health information media campaigns on public health behavior and on the policy issues related to online consumer health information.

Relation Between Newspaper Coverage of “Light” Cigarette Litigation and Beliefs About “Lights” Among American Adolescents and Young Adults: The Impact on Risk Perception and Quitting Intentions

To investigate the impact of newspaper use in a year of increased coverage of litigation against the tobacco industry on youths’ beliefs about the health risks of ‘light’ cigarettes, and examine relations between inaccurate beliefs about ‘lights’, perceptions of risk and intentions to quit smoking.

The Effects of a Mass Media HIV-Risk Reduction Strategy on HIV-Related Stigma and Knowledge Among African American Adolescents

HIV-related stigma undermines HIV prevention, testing, and treatment. Multipronged risk-reduction strategies may reduce stigma among African American adolescents. A combination of a HIV risk-reduction curriculum and culturally-tailored media demonstrated some effectiveness in reducing stigma. Future use of media in HIV-prevention should include and evaluate effects on stigma.