Health Communication

The Health Communication area of the Annenberg Public Policy Center addresses public awareness of health policy and health-related behaviors. The Center has sponsored or co-sponsored conferences on the impact of health information media campaigns on public health behavior and on the policy issues related to online consumer health information.

    ‘Emotional’ Cigarette Warning Labels Affect Smokers’ Brains and Behavior

    A new study suggests that using emotionally evocative images on cigarette warning labels such as rotting teeth and a diseased lung is important in making the labels more memorable and effective in conveying the risks of smoking. The study addresses a key point raised in 2012 by the U.S. courts, which ruled that the pictorial labels were unconstitutional in part because they “did not convey any information at all.”

      APPC to take part in new Penn Prevention Research Center

      The Annenberg Public Policy Center will take part in the new Penn Prevention Research Center, created by a five-year, $4.35 million grant from the Centers for Disease Control and Prevention to establish an interdisciplinary center dedicated to preventing chronic disease and reducing health disparities in southeastern Pennsylvania. APPC associate director Amy Jordan will co-lead an area of the PRC.

        Household smoking bans found effective at curtailing home cigarette use

        A pair of studies involving more than 450 parents in Philadelphia that examined the effects of household smoking bans found that homes that imposed smoking bans were effective at reducing the number of cigarettes smoked at home. One study, in the American Journal of Public Health, found that smoking levels in a home did not determine whether a home imposed a ban; the other, in Preventive Medicine, profiled smoking policies in homes with children under the age of 13.
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          Scholars confer on ‘Patterns of Deception’ and more

          In January, the Annenberg Public Policy Center brought together scholars in the fields of communication and debate and speech at a conference in Honolulu to review and make recommendations on current projects at the policy center, ranging from’s Patterns of Deception videos to Tobacco Watch to an examination of presidential debates.
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          School drug tests ineffective but a ‘positive climate’ might work

          A national study of teenagers suggests that school drug testing did not deter them from starting to smoke tobacco or marijuana or drink alcohol. But in high schools that had a “positive school climate,” teens were less likely to start smoke cigarettes or marijuana, according to the study, in the January issue of the Journal of Studies on Alcohol and Drugs. The study compared the effectiveness over one year of school policies of student drug testing with a positive school climate.
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