Health Communication

The Health Communication area of the Annenberg Public Policy Center addresses public awareness of health policy and health-related behaviors. The Center has sponsored or co-sponsored conferences on the impact of health information media campaigns on public health behavior and on the policy issues related to online consumer health information.

The Effects of a Mass Media HIV-Risk Reduction Strategy on HIV-Related Stigma and Knowledge Among African American Adolescents

HIV-related stigma undermines HIV prevention, testing, and treatment. Multipronged risk-reduction strategies may reduce stigma among African American adolescents. A combination of a HIV risk-reduction curriculum and culturally-tailored media demonstrated some effectiveness in reducing stigma. Future use of media in HIV-prevention should include and evaluate effects on stigma.