Health Communication

The Health Communication area of the Annenberg Public Policy Center addresses public awareness of health policy and health-related behaviors. The Center has sponsored or co-sponsored conferences on the impact of health information media campaigns on public health behavior and on the policy issues related to online consumer health information.

Effects of Pictorial Warning Labels for Cigarettes and Quit-Efficacy on Emotional Responses, Smoking Satisfaction, and Cigarette Consumption

This article presents the results of a clinical trial testing the impact on smoking during and after a 28-day period of naturalistic exposure to pictorial versus text-only warnings. The authors conclude that pictorial warning labels proposed by FDA create unfavorable emotional reactions to smoking that predict reduced cigarette use compared to text alone, with even smokers low in self-efficacy exhibiting some reduction. Predictions that low self-efficacy smokers will respond unfavorably to warnings were not supported.

    More Gun Violence in Top PG-13 Films Than R-Rated Ones

    The amount of gun violence in top-grossing PG-13 movies has continued to exceed the gun violence in the biggest box-office R-rated films, according to an APPC analysis published in Pediatrics. PG-13 movies also usually feature gun violence without showing consequences such as blood and suffering, researchers said.