The Center for Health Behavior and Communication Research seeks to develop theory-based, culturally sensitive and developmentally appropriate strategies to reduce health-risk behaviors. The Center evaluates intervention strategies using rigorous methodologies including randomized controlled trials and identifies social psychological factors that underlie behaviors that create health risks.
With a special focus on HIV risk reduction, the Center disseminates evidence-based HIV risk-reduction and health-promotion curricula in various settings, including clinics, schools and community-based organizations. It identifies effective ways to implement HIV risk-reduction and health-promotion interventions with diverse communities in order to improve health outcomes and inform public health policy.