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NAES 2000
The Annenberg 2000 Survey was the largest survey of the American electorate ever conducted. By the end of 2000, over 100,000 interviews were completed on Americans' political knowledge, media use, and opinions about candidates and issues.
December 20, 2000
Annenberg Survey: Most Americans Still Unfamiliar With the Presidential Candidates
As the talking heads, columnists, and political reporters begin to presuppose the biographical data and issue positions of the presidential contenders, an Annenberg Public Policy Center survey raises a caution. Biography matters; the public is still learning some of those details the elites take for granted.
View Report 32KB PDF
December 6, 2000
Annenberg Survey: Americans familiar with some of candidates' issue stands and backgrounds, fuzzy on others
While on certian issues people appreciate the distinctions between candidates, there are a number of areas in which the electorate has more to learn.
View Report 19KB PDF
October 10, 2000
Americans Learned Much About Candidate Positions After First Two Debates. Those "Not Much Interested in Politics" Have Begun Focusing On Campaign
More Americans were able to correctly identify the presidential candidates’ positions on a host of issues after the first two debates than they were prior to the debates, according to a new study released today by the Annenberg Public Policy Center of the University of Pennsylvania.
View Report 118KB PDF
View Press Release 473KB PDF
October 2, 2000
Undecided Voters Most Likely to Get Candidates’ Positions Wrong – By Filling In Knowledge Gaps, Upcoming Debates Could Solidify Undecideds’ Choice for President
With over half of all Americans unable to identify Al Gore and George W. Bush’s positions on issues ranging from the economy to health care to education to crime, the debates that begin tomorrow night could play a major role in deciding the outcome of this election, according to new research released in this report.
View Report 118KB PDF
View Press Release 476KB PDF
August 25, 2000
One out of Two Still Not Ready to Vote; Men more Likely than Women to Know Policy Positions and More Likely to Feel they Can Make an Informed Choice for President
In this analysis the Annenberg Public Policy Center examines why only one in two Americans (49 percent) feel she or he has learned enough about Al Gore and George W. Bush to make an informed choice for President.
View Report 65KB PDF
View Press Release 38KB PDF
August 13, 2000
Convention Increases America's Appetite for News About the Presidential Race
Despite the fact that over half of all Americans watched only a few minutes or less of the Republican National Convention, the convention increased interest in network and cable news coverage of the presidential campaign and awareness of George W. Bush's policy positions, according to a new study released today.
View Report 118KB PDF
View Press Release 25KB PDF
August 1, 2000
Americans Still Unfamiliar With Most of Bush and Gore's Policy Positions and Feel Ill-Equipped to Make Choice Them
Fifty-five percent of Americans feel they don't yet know enough about the candidates in the Presidential election to make an informed choice, and most don't know where George W. Bush and Al Gore stand on major policy issues according to new research from the Annenberg 2000 survey released today by the Annenberg Public Policy Center of the University of Pennsylvania.
View Report 40KB PDF
View Press Release 29B PDF
August 1, 2000
Annenberg Survey: Many Americans Still Have Much to Learn About the Presidential Candidates
At the start of the party conventions much of the public does not know the candidates' backgrounds and policies.
View Report 51KB PDF
July 11, 2000
Latest report from the Annenberg 2000 Survey The 2000 Nominating Campaign: Endorsements, Attacks, And Debates
While an endorsement from a politician, newspaper or interest group helped candidates attract voters in the 2000 primaries, endorsements also had a ricochet effect of driving voters to other candidates, according to a new report released from the Annenberg Public Policy Center of the University of Pennsylvania. The report also found that advertising an endorsement substantial enhances the endorsement’s potential to influence voters.
View Report 111KB PDF
View Press Release 84KB PDF
March 27, 2000
The Primary Campaign: What Did The Candidates Say, What Did The Public Learn, And Did It Matter?
The Primary Campaign: What Did The Candidates Say, What Did The Public Learn, And Did It Matter? Published by The Annenberg Public Policy Center at the University of Pennsylvania (March 2000).
View Press Release 140KB PDF