Martin Fishbein, Ph.D., is the Harry C. Coles Jr. Distinguished Professor in Communication at the Annenberg School for Communication, and Director of the Health Communication Program at the Annenberg Public Policy Center. Developer of the Theory of Reasoned Action, Dr. Fishbein has contributed over 200 articles and chapters to professional books and journals, and has authored or edited six books.
Dr. Fishbein’s research interests include attitude theory and measurement, communication and persuasion, behavioral prediction and change and behaviors in field and laboratory settings including studies of the effectiveness of health-related behavior change interventions. He has been president of both the Society for Consumer Psychology and the Interamerican Psychological Society.